June 1, 2023

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TVS Motor acquires UK-based Norton Motorcycles, Auto News, ET Auto

Norton will continue to retain its distinctive identity with dedicated and specific business plans.
Norton will continue on to keep its unique id with focused and particular enterprise options.

New Delhi: Dwelling-developed automaker TVS Motor Corporation on Friday declared the acquisition of Britain’s sporting bike, “Norton”.

It took place in an all-cash offer for a thing to consider of GBP16 million by attaining specific assets of Norton Motorcycles (U.K.) Restricted (in administration) as a result of one particular of TVS Motor’s overseas subsidiaries, the automaker informed in a release.

Sudarshan Venu, Joint Handling Director, TVS Motor Corporation reported, “This is a momentous time for us at TVS Motor Corporation. Norton is an iconic British brand celebrated throughout the planet, and presents us with an huge option to scale globally. This transaction is in line with our energy to cater to the aspirations of discerning bike customers. We will prolong our full aid for Norton to get back its full glory in the worldwide bike landscape.”

“Norton will continue on to keep its unique id with focused and particular enterprise options. TVS Motor will work intently with customers and workers in setting up the good results and pre-eminence of the Norton Motorcycles brand and we seem ahead to rising together globally in the several years to arrive,” Venu further extra.

Norton Motorcycles is identified for its typical types and range of luxurious bikes ranging from genuine retro typical reboots of the famous Commando to its present-day two hundred bhp, 1200cc V4 superbikes.

According to TVS, “This will be one particular of the most appealing acquisitions of a storied bike maker in the latest situations and will mirror TVS Motor Company’s and India’s promptly mounting prominence in the worldwide two-wheeler marketplace.”

The automaker is further expecting Norton Motorcycles to leverage TVS its worldwide access and source chain capabilities to extend to new marketplaces.

The acquisition was undertaken beneath the guidance of fiscal advisors, Rothschild and Co, and legal suggestions for the transaction was supplied by Khaitan & Co, and Slaughter and May possibly.