Toyota Thinks Lexus Has A Product Problem

The current Lexus IS, for example, has been on sale due to the fact 2013…

The current Lexus IS, for example, has been on sale due to the fact 2013 and seems to be outdated in comparison to its a lot more modern day opponents like the new BMW 3 Collection. “I have no problems about the Toyota lineup, but in the case of Lexus, the cadence is an situation,” Ogawa stated. “So for this 12 months, the LC convertible is new. Profitwise, it may well be Okay, but in this perception, the Lexus vendor overall body needs to see a lot more merchandise sooner.”

Ogawa also thinks it really is hard to compete with the firm’s German luxury motor vehicle rivals due to the fact they use reductions to catch the attention of a lot more potential buyers and have a larger sized merchandise lineup that gets expanded a lot more often. “Aggressive incentives from German brand names, in certain, are impacting the current market. So we need to have to change the luxury current market, which has been rough for us,” he stated.