Given that reintroducing the Bronco nameplate for 2021, Ford has introduced a multi-pronged advertising attack to bolster the iconic nameplate’s qualifications right after many years of absence. Its most recent is an limitless-course off-street racer that will deal with the 2021 jogging of the King of the Hammers this 7 days in Johnson Valley, Calif.
“King of the Hammers motivated us to make certain every creation Bronco product delivers the functionality, longevity and higher-pace off-street working experience this growing off-street enthusiast local community has been attempting to create on their have,” reported Mark Grueber, Bronco advertising manager. “These Bronco 4400 race trucks underscore our commitment to the Bronco Designed Wild functionality and innovation in the purple-incredibly hot off-street racing scene.”
Not only is Ford bringing a perfectly-regarded nameplate to the occasion, but it really is undertaking it with aid from some perfectly-regarded off-roaders, which include two-time King of the Hammers winner Loren Healy, moreover a few-time winner Jason Scherer, and a single Vaughn Gittin, Jr. Probably you’ve got heard of him.
“This is a killer chance to convey a new flavor of Bronco to the Hammers and thrust the Bronco brand further into the competitive off-street scene, though also making the basis for upcoming Bronco off-street racing motor vehicles,” reported Gittin.
Apart from its, title, the Ultra4 4400 has nearly absolutely nothing in typical with the street-heading Bronco. The “Endless” course is for objective-developed racers, developed on a custom tubular chassis and putting on large off-street tires and extensive-journey shocks.
This is not the to start with time Ford has taken the Bronco racing because its reintroduction. Its Bronco R race prototype accomplished the Baja one thousand late past calendar year, which was an enhancement around its 2019 demonstrating, which was cut brief by concerns (both equally mechanical and human-induced).