25/09/2021

Mechanic Escape

Built for the human race

Qualcomm aggressively expanding its presence in automotive

Qualcomm aggressively expanding its presence in automotive

Qualcomm, the world’s top supplier of semiconductors in the cellular phone, has been expanding its portfolio in automotive with chips that electricity the infotainment technique, dashboard/cockpits, telematics and platforms for ADAS/Related engineering. Even though the firm is not new to the automotive sector and has been giving tech for just about two many years, the industry’s acceleration of its go from furnishing the mechanical gadgets of yesteryear to the future’s ‘computers on wheels’ has led to a lot more worth-developing routines and possibilities for Qualcomm in the automotive sector.

In a recent advancement, the firm announced that it will offer computing chips for a electronic dashboard in a new Renault electrical auto – the Mégane E-TECH Electrical, an critical advancement that will develop superior manufacturer visibility for Qualcomm in the superior progress electrical auto (EV) sector. Before this year, the firm extended its partnership with Typical Motors with regards to electronic cockpits, future-gen telematics and ADAS advancement. The OEM would deploy Qualcomm’s 3rd generation Snapdragon Automotive Cockpit Platforms in its upcoming motor vehicles.

The firm – superior known for its cockpit, infotainment and telematics items in the auto business enterprise – aims to deepen its existence in future mobility solutions that revolve close to related, electrical and autonomous tech. With its new wide automotive approach ‘Automotive Redefined’ announced previously this year, the firm aims to intensify item advancement in the cockpit, related, autonomous, infotainment, electrical charging infrastructure and other subsystems in automotive. Qualcomm presently provides infotainment and electronic cockpits items to 19 automakers globally and has a hefty order pipeline – just about US$ten billion. More strategic concentration on the automotive sector is set to provide competitive gains and stage up Qualcomm in the automotive worth chain.

At a time when most semiconductor manufacturers diverted offer to other industries, given the dwindled producing and offer of motor vehicles thanks to COVID-19, it is essential that semiconductor businesses – at the moment mainly catering to other industries – establish their capabilities in automotive and tap the present possibilities in the sector. Qualcomm is a supplier to both equally automakers and Tier one component makers. Even though it aims to aggressively broaden into the sector, it’s crystal clear on its priorities and does not want to stage up as a Tier one in the offer chain, alternatively it wants to be what Android is to smartphones, i.e. an open platform provider, with certified program partners, that can provide a substantial variety of purposes alternatively than developing its possess program for every single technique.

Rising cellular connectivity in autos is set to provide a sizeable enhance to Qualcomm’s auto business enterprise. More, its growth of the automotive business enterprise and the resultant increase in the offer of semiconductors would help the marketplace which has been witnessing the aftermath of chip shortages as creation loss.