Nissan has unveiled an current version of its business badging to enhance the launch of the all-new, pure-electrical Ariya SUV.
The current logo swaps the boxed-in “Nissan” lettering – which has appeared on the company’s badge considering the fact that the nineteen sixties – for a extra minimalist style and design, with slender traces and a narrower typeface. The company’s CEO, Makoto Uchida, describes the current logo as “futuristic, though staying connected to the wealthy heritage of Nissan.”
• New Nissan Ariya electrical SUV unveiled forward of 2021 launch
Volkswagen not long ago took a comparable stance with its branding, releasing an equally minimalist redesign of its logo to coincide with the launch of its 1st intent-crafted electrical vehicle: the ID.3 hatchback.
Nissan’s tweaked badge will make its 1st visual appeal on the nose of the new Ariya EV, which is thanks to reach the United kingdom showrooms in just the following 18 months.
Nissan claims the badge will also aspect on its approaching combustion engined types, this sort of as the 3rd-generation Qashqai, the fourth-generation X-Trail and the firm’s all-new Z sports motor vehicle. It will be slowly rolled out throughout the company’s whole fleet above the coming months.
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