The GLS, Mercedes’ largest utility model in the U.S. current market, also is a profit generator for the brand. The GLE was the 2nd-bestselling Mercedes model in the initially 9 months of the yr.
When Tesla dominates the electric car or truck current market today, Mercedes will have to contend with a wave of opposition from regular rivals, this kind of as BMW, Audi and Porsche.
The new electric Mercedes products serve twin ambitions, said Sam Fiorani, vice president at AutoForecast Solutions.
“Mercedes hopes the EQE and EQS utilities will acquire a sizeable bite out of the electric car or truck and luxurious car or truck marketplaces at the same time,” Fiorani said. “The products provide luxurious customers the decision of sizing and value although providing Mercedes a chance to profit on EVs exactly where some others have dropped revenue.”
Getting the EQ subbrand to current market is the cornerstone of Mercedes’ campaign to embrace electrification to satisfy stringent emissions targets, primarily in Europe and China. Plug-in hybrids and whole-electric motor vehicles should really account for extra than half of Mercedes’ product sales by 2030.
The initially EQ model scheduled for the U.S. current market is the battery-driven version of Mercedes’ significant sedan, the S-Course. The electric version of the sedan, to be created in Sindelfingen, Germany, will arrive in U.S. dealerships upcoming summertime.
Mercedes planned to launch the EQ subbrand in the U.S. with the EQC compact crossover this yr, but that has been delayed. Mercedes declined to say when the EQC is scheduled to arrive stateside.
Final week, Mercedes also presented manufacturing timelines for other EQ products:
- The EQA crossover will be created in Beijing upcoming yr. Output of the SUV is underway in Rastatt, Germany.
- The EQB crossover will start off manufacturing in Kecskemet, Hungary, and Beijing upcoming yr.
- The EQE sedan will be manufactured in Bremen, Germany, in 2021 and in Beijing quickly thereafter.
Mercedes also is bringing electrification to its industrial-car or truck lineup. This month, the automaker verified it will convey the upcoming technology of its eSprinter van to the U.S. It will be created on a new EV platform and be presented in two wheelbase measurements and with three battery options.