Hui Zhang, VP of NIO Europe
In these incredible situations, we have reached out to elements of the global vehicle marketplace for views on recent worries and a consider on prospects for 2021. In unique, we required to get a variety of views and viewpoints. In this hottest in the collection we are publishing this thirty day period, we hear from Hui Zhang, VP of NIO Europe.
j-a: 2020 was a quite memorable 12 months for all people and for all kinds of factors. In your business enterprise, what stand out as the most significant worries you confronted this 12 months?
HZ: For NIO, the disaster brought about the exact worries all people experienced to experience, but our way of working with it was distinctive. Of program, one of the most significant worries was to keep promoting automobiles and enjoyable our users’ requires. So, we straight away focused on two aspects that form our business enterprise design: the cell online and our on-line-to-offline income channels. That helped us appreciably to tactic our end users very quickly immediately after the outbreak of Covid-19 and to carry them back to our stage of income: the NIO Properties and NIO Spaces.
So, we were in a position to gain a substantial brand name consciousness and income thrust. And in common, one can say that the agility of our functions was essential for our achievement. And this is mirrored in our income data we set thirty day period immediately after thirty day period starting in April 2020.
In common, I want to say, that this disaster has been one of the most tough kinds worldwide inside the final one hundred yrs. So, for most people who pushed via and will handle to prevail over this disaster, all that is a fantastic preparation for the long run.
j-a: What did you find out that you did not anticipate to find out?
HZ: When working with the pandemic and its large effect, a number of worries appeared which I experienced to experience. For illustration, it was a new practical experience for me to obtain out how to steer the team in Europe via the hard period of time. That goes hand in hand with the fact that both equally teams in Munich and in Oxford begun working from house which has not been very prevalent for us at NIO. Having said that, as a global firm, we have a global mindset, so we achieved the challenge to sustain the common superior stage of efficiency. And we even managed to elevate the efficiency to the future stage. All alongside one another we also managed to keep the team spirit superior all through the hard situations. So, I am very proud of the teams and want to thank most people for their devotion, assistance and their initially-class operate.
j-a: And as we appear to the stop of the 12 months and seeking back on it, can you summarise how you feel?
HZ: Really, I am full of hope. When seeking at the automotive marketplace, one can see that the electrification of the marketplace obtained even more robust all through the pandemic than it has been ahead of. As an EV maker, we are very joyful to see that advancement. The new circumstances also compelled us to rethink and further produce our income and assistance versions. At NIO, we strongly focused on our previously described on-line-to-offline income tactic which helped us to get back on track very quick. Our ES6, for illustration, is the best-promoting EV in China for 13 consecutive months amid all similar versions. So, we managed to convert the disaster into a very productive 12 months. For me that is evidence that our teams at NIO are very well outfitted to prevail over these worries and are eager to do every thing that Is vital to get via the hard situations.
And one more important facet that helps make me look to the long run with excellent hope and fills me with new energy is our approaching entry into abroad marketplaces and the new possibilities that appear alongside with it for NIO.
j-a: Particularly on prospects for 2021. It really is naturally an unusual time in the context of the uncertainties ahead for all of us, but can you say some thing about how you are approaching the new 12 months?
HZ: The new 12 months will start out with our NIO Working day, an once-a-year exclusive celebration that is committed to our end users. So, regularly keep bettering our person satisfaction is usually our primary intention, and with NIO Working day on January 9th we will accurately do that and start out into 2021 alongside one another with our end users.
Of program, we will keep investing in distinctive business enterprise spots at NIO. Initial, we will further develop our community in China with regards to income, assistance and ability resolution. Next, we will keep investing in our core technologies inside the field of autonomous driving. And 3rd, we are working on our future platform to establish the future generation of NIO automobiles.
2021 will also be a very important 12 months for our global business enterprise since – as we previously have revealed – we will appear to European marketplaces. So, we will go on our committed operate to strengthen our brand name consciousness in the European countries.
j-a: Do you have a information for the visitors?
HZ: When our founder William Li begun NIO 6 yrs ago, he experienced the vision of shaping a joyful way of life for the people today and managed to establish up a global organization that focuses accurately on placing that vision into motion. So, my information is: keep in mind the motive why you begun your journey, why you are passionate about it, and then keep focusing on that. If you do so, no subject how large the storm is, you will see your rainbow at the stop.