September 27, 2022

Mechanic Escape

Built for the human race

How a Florida Audi store used personalized videos to boost its business

Audi Lakeland incorporated personalized video clips into its revenue and service system in May 2019, well prior to the coronavirus pandemic compelled dealerships nationwide to take much more of their shopper interactions on the internet.

It was fortuitous timing.

The video clips have proved to be a crucial tool, specially during the pandemic, due to the fact they jump-get started the revenue course of action and assist revenue staff members capitalize on potential customers by practically immediately connecting customers regardless of their site to motor vehicles they desire, stated Paul Gomez, standard supervisor of the Qvale Auto Group dealership in Lakeland, Fla. The video clips have boosted dealership targeted traffic and income.

“It has become probably the most vital aspect of our course of action, due to the fact what it does is introduce the shopper to accurately what they are searching for on the internet,” Gomez advised Automotive Information.

Audi Lakeland manufactured 9,597 revenue-related video clips amongst May 2019 and Dec. 21, 2021, he stated. If a shopper clicks out of a video clip, they are taken to Audi Lakeland’s website.

The video clips aided bump up natural and organic targeted traffic to the dealership’s website, ensuing in 11,276 website visits for that similar period of time, a amount that Gomez described as “very” better than visits in an earlier equivalent period of time.