• ‘Red Dot: Finest of the Finest 2020’ recognises the floor-breaking item layout of Honda e in the motor vehicle category– the optimum honour in the competitiveness
  • Honda e also receives ‘Red Dot 2020’ accolade in wise item classification
  • CBR1000RR-R Fireblade SP completes trio of ‘Red Dot 2020’ accolades for higher layout good quality
  • Prestigious intercontinental layout competitiveness highlights excellence in item layout, model and communication layout


Honda’s very acclaimed Honda e compact electrical car has been awarded the ‘Red Dot: Finest of the Finest 2020’ award for floor-breaking item layout, the optimum honour in the internationally renowned ‘Red Dot’ awards. This award is presented to the finest item in each classification.


Honda e also acquired recognition in the ‘Smart product’ classification, along with CBR1000RR-R Fireblade SP. This accolade is bestowed upon entries featuring ‘outstanding design’, and this latest award earn highlights Honda’s commitment to developing attractive products that are designed devoid of compromise.


The annual Purple Dot awards honour excellence in item, model and communication layout from intercontinental organizations, with winning products introduced in the Purple Dot Style and design Museum at the historical Style and design Zentrum Nordrhein Westfalen in Essen, Germany. The winning products are resolved by a judging panel comprised of forty intercontinental gurus who examination, assess and go over each entry.


Talking about the Honda e, Govt Creative Director, Makoto Iwaki commented, “These prestigious awards location a spotlight on Honda’s visionary and proficient designers. As just one of the most outstanding illustrations of contemporary motor vehicle layout in current years, the Honda e is totally deserving of its ‘Best of the Best’ accolade.”


Honda e is the latest arrival in the Honda Electrified Line up, supplying a totally electrical driving practical experience for foreseeable future urban environments. From the signature front and rear LED gentle combinations and trendy glass charging port go over, to the cleanse strains and flush options that optimise aerodynamic performance and refinement, the Honda e reimagines the identification of a little Honda for the future period of urban mobility. Emphasising this exacting layout philosophy is a Side Camera Mirror System that replaces common side view mirrors. Further differentiating the motor vehicle are the black panels with special concave profiles – situated at the front and rear among the lights – which have grow to be defining layout motifs of the Honda e.


The modern-day styling of the Honda e has attracted intercontinental acclaim considering that it was initial previewed in the City EV at the 2017 Frankfurt Motor Display. The principle motor vehicle was afterwards recognised as ‘Best Notion Car’ in the renowned Vehicle Style and design Award honours. The adhere to-up e Prototype principle, fresh from its environment premiere at 2019 Geneva Motor Display, was the centrepiece of the ‘Honda practical experience – Casa Connessa Tortona’ exhibit at Milan Style and design Week 2019. The exhibition, which was the initial time the model has had a significant presence at the world’s largest layout party, offered website visitors a special insight into the layout principle of the Honda e Prototype.


The CBR1000RR-R Fireblade SP is the latest machine to carry the Fireblade nameplate, which was initial launched in 1992. It has normally set the benchmark for how a litre-course super sports activities machine need to deal with on general public roads, but for the new 2020 product – developed under the tagline of ‘Born to Race’ – an unwavering target on circuit performance arrived hand in hand with a radical new layout.


The minimalist frontal region, aggressively angled side fairings and prolonged lower fairings – furthermore a wide variety of apertures, slits and air-channelling styles – combine to develop a finest-in-course drag coefficient worth of .270. Aerodynamic ‘winglets’ as employed on Honda’s Grand Prix (MotoGP) race machine combine eye-catching sort with uncompromising operate, vastly raising downforce and security for best regulate of the most impressive inline 4-cylinder engine Honda has at any time created.


The Fireblade was designed with an progressive new approach in which Honda R&D’s electronic simulation gurus, clay modellers and styling sketch designers labored with a steady, just about simultaneous feedback loop to develop the most result in the shortest feasible development time. They also benefitted from input from aerodynamic experts from the company’s in-house racing gurus – Honda Racing Corporation – in whose evocative purple-white-and-blue color scheme the CBR1000RR-R Fireblade SP is painted.


Satoshi Kawawa, Basic Manager, Motorbike Style and design Division, stated “The CBR1000RR-R Fireblade SP was developed to earn races in any classification – from club racing to intercontinental competitiveness. Its layout and styling are led by that philosophy – with each aspect and each depth designed with speed, performance and aerodynamic performance in intellect. We’re honoured that it has been recognised with such a prestigious award.”


Honda has a long history of results in the automotive area of the Purple Dot awards, amid the most prestigious and sought-soon after awards in the environment. Other current successes consist of the Honda S2000 in 2001and Civic in 2006 for ‘Red Dot: Finest of the Best’ and European Accord Tourer in 2008 and Perception in 2009 for ‘Red Dot’.


Beneath the motto, ‘In search of good layout and creativity’, the Purple Dot Style and design Awards honour marketplace-main works and assignments from designers, businesses and organizations from all around the globe. Drawing on a distinguished jury of additional than forty intercontinental gurus, the annual party is recognised around the globe as just one of the most sought-soon after awards for layout eminence.