June 1, 2023

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Growing network of dealers at the heart of Suzuki’s success

Growing network of dealers at the heart of Suzuki’s success

Blue Suzuki Vitara _ Blog header _ October 2022Suzuki Auto South Africa this week sent a special observe of many thanks to its dealer network for its stellar general performance in September.

Believed studying time: 2 minutes, 50 seconds.


The automotive company council, naamsa, yesterday introduced that Suzuki bought 4 364 new autos in the previous thirty day period. This number is close to its overall finest income and firmly entrenches Suzuki as 1 of South Africa’s prime three very best-advertising vehicle models.

Of the overall income, the Suzuki vendor community offered 3 135 units or a lot more than two-thirds of all the automobiles.

“When a model is growing as immediately as Suzuki is expanding now, it can quickly reduce its relationship with its consumers. And whilst a manufacturer can devote in its advertising and marketing and communications, the top link is in between the dealer and the purchaser.

“That is why we are so immensely happy of our dealer community, who have managed to keep a incredibly high stage of consumer fulfillment and repeat organization,” suggests Henno Havenga, Supervisor of Auto Supplier Profits at Suzuki Car South Africa.

Suzuki grew in modern months to 84 sellers, with our more recent dealers in both equally the significant metros and in lesser cities and cities.

“At our Vendor of the Year Awards previously this calendar year, Suzuki dealers in rural towns and areas like Queenstown, Vredenburg, on the West Coastline and Mokopane won awards together with large dealers in parts these as Bryanston, Johannesburg and in Durban, Durban South and Cape Town.

“This suggests that our prospects are confirmed a terrific practical experience, no matter of wherever they buy their new Suzuki,” claims Havenga.

Swift the prime-vendor

In September, the Suzuki Swift was the top-promoting new Suzuki as a result of the seller channel. Dealers bought 829 new Swift types, and the governing administration, rental and fleet division included a further 503 units for complete profits of 1 332 Swift products.

Other products that carried out properly include the Vitara Brezza (736 models), the S-Presso (340 units) and the Suzuki Dzire (417 units).

The identical motor vehicles proved common to fleet, government, and motor vehicle rental potential buyers. In complete, Suzuki bought 1 227 cars through these channels in September.

It is well worth noting that 4 Suzuki sellers sold more than 100 Suzuki vehicles to person prospects in September.

Marine sets new report

While the automotive division has made waves in new many years for its quick progress and assortment of well-liked automobiles, the Marine and Motorcycle divisions also grew their sector share and general profits.

In September, Suzuki Marine established a history of 176 new outboard motor profits. This new document positively shatters the previous history of 164 models established in June 2020.

Tanja Maes, Supervisor for the Maritime Division, suggests: “Suzuki Marine is the market place leader in 4-stroke outboards and we are extremely very pleased of our sellers product sales accomplishment. The new file signifies a quite superior unfold of profits of all our solutions, from the smallest to the greatest and most strong engines, and a really very good geographic unfold between all our sellers.

“The new history also pushes our current market share for 12 months-to-day to about 60%, which is considerably greater than our 2021 sector share of 51.1% for 4-stroke outboard income in South Africa” states Maes.

“Our Suzuki Motorcycle division is accomplishing similarly effectively. When we report our income quantities later on in the thirty day period, it is already evident that our new motorcycles – the Suzuki Hyabusa and the new GSX-S1000 GT – are providing very well forward of anticipations,” states Stuart Baker, Revenue Supervisor for the Suzuki Motorcycle Division.

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