June 1, 2023

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Groupe PSA postpones 1st product launch in India to 2021 due to COVID-19, Auto News, ET Auto

The re-timing is aimed to move the commercial launch to a potentially more positive economic activity period where consumer sentiments are upbeat, Groupe PSA said.
The re-timing is aimed to move the commercial start to a potentially extra positive economic exercise interval where client sentiments are upbeat, Groupe PSA explained.

New Delhi: European auto big Groupe PSA on Tuesday explained it has made the decision to postpone the start of its initially model in India to initially quarter of subsequent calendar year due to the hard enterprise ecosystem suitable now owing to coronavirus pandemic. The company, which was all established to introduce C5 Aircross later this calendar year, now designs to start the SUV in the initially quarter of subsequent calendar year.

Groupe PSA in India along with its dealers, companies and distributors understands the challenges to enterprise this pandemic poses, as the worldwide enterprise isolation impacts all multinational assignments, it explained in a assertion.

“Whilst reiterating its determination to India, given the existing scenario where men and women at large are involved about their particular perfectly-remaining and wellness and automotive invest in is not a priority, Groupe PSA in India in close co-ordination with its new supplier companions has made the decision to re-time the start of its debut vehicle Citroen C5 Aircross SUV to Q1 2021, while making sure industrial readiness,” it extra.

The re-timing is aimed to move the commercial start to a potentially extra positive economic exercise interval where client sentiments are upbeat, Groupe PSA explained.

“At the identical time, Groupe PSA has made the decision to sustain the job timeline and financial commitment for the C-Cubed method, underneath which the initially vehicle developed, designed and made in India would be introduced in 2021 as introduced in 2019 by Carlos Tavares, chairman of the managing board, Groupe PSA,” it extra.

The automaker experienced formally introduced in early 2019 its program to enter the Indian market place with Citroen brand name.

The brand name has now stated to roll out 5 models in India. It has now founded leasing and finance arms in the country to make the C5 Aircross SUV and other future models available for the client monetarily.

The automaker explained in purchase to tackle and have the spread of the COVID-19, all its places of work and vegetation throughout the country are closed until eventually additional detect and in line with government’s lockdown directive.

Groupe PSA is Europe’s 2nd-major carmaker after Volkswagen. It sells 3 manufacturers – Peugeot, Citroen and DS.

The company is no stranger to India, acquiring entered into a partnership with the erstwhile Premier relatives ensuing in JV Peugeot PAL India. Even so, it pulled out from the JV in 2001.

In 2017, PSA Groupe introduced a partnership with CK Birla Team to re-enter the Indian market place.