New Delhi:Ashok Jaiswar, Group marketing and advertising head at Greaves Cotton, has put in his papers to end a 5-yr association with the enterprise. These days is his last working day of work in Greaves Cotton. It is learnt that Girish Ahuja, former VP–marketing, TVS Srichakra, will just take more than from Jaiswar, who is learnt to be using up a new function outdoors the automobile sector.
Jaiswar joined Greaves Cotton in January 2017. Then the 158-calendar year-previous enterprise was starting up to transform, from currently being a provider of diesel engines to OEMs, to a B2C participant with pursuits in the a variety of segments of the car industry. He was also responsible for industrial relations, CSR, and communications.
For Greaves Cotton the transfer into the electrical motor vehicle (EV) space with the acquisition of the Coimbatore-based Ampere Vehicles was a key transformation during Jaiswar’s term at the business. He was also heading the marketing for Ampere, which expanded its dealership network from about 100 at the time of acquisition in 2018, to in excess of 300 now.
Ahuja experienced also worked in the purchaser durables sector, with Godrej, Philips, and Videocon in which he started out his occupation. His most current job was at Breathe Uncomplicated Consultants, a maker of residential and industrial air purifiers.