September 29, 2022

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Greaves Cotton’s Group marketing head resigns, to be succeeded by ex- marketing VP of TVS Srichakra, Auto News, ET Auto

 For Greaves Cotton the move into the electric vehicle (EV) space with the acquisition of the Coimbatore-based Ampere Vehicles was a major transformation during Jaiswar’s term at the company.
For Greaves Cotton the transfer into the electric powered vehicle (EV) room with the acquisition of the Coimbatore-dependent Ampere Cars was a main transformation all through Jaiswar’s term at the business.

New Delhi: Ashok Jaiswar, Group marketing and advertising head at Greaves Cotton, has put in his papers to end a 5-yr association with the enterprise. These days is his last working day of work in Greaves Cotton. It is learnt that Girish Ahuja, former VP–marketing, TVS Srichakra, will just take more than from Jaiswar, who is learnt to be using up a new function outdoors the automobile sector.

Jaiswar joined Greaves Cotton in January 2017. Then the 158-calendar year-previous enterprise was starting up to transform, from currently being a provider of diesel engines to OEMs, to a B2C participant with pursuits in the a variety of segments of the car industry. He was also responsible for industrial relations, CSR, and communications.

For Greaves Cotton the transfer into the electrical motor vehicle (EV) space with the acquisition of the Coimbatore-based Ampere Vehicles was a key transformation during Jaiswar’s term at the business. He was also heading the marketing for Ampere, which expanded its dealership network from about 100 at the time of acquisition in 2018, to in excess of 300 now.

Ahuja experienced also worked in the purchaser durables sector, with Godrej, Philips, and Videocon in which he started out his occupation. His most current job was at Breathe Uncomplicated Consultants, a maker of residential and industrial air purifiers.

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“This quarter has viewed a favourable recovery with host of actions like launch of flagship product Magnus EX, inauguration of EV manufacturing facility in Ranipet, launch of Ampere Encounter Centre and escalating desire for products and solutions throughout various segments boosted by increase in community,” the firm stated in a assertion.

Greaves Finance is one of the initial few NBFCs in the place to support finance huge vary of electrical vehicles- electric powered 2-wheelers (slow & hello-velocity), electric powered 3-wheelers (e-rickshaws & e-autos for each cargo & passenger segments).