The proprietor of Benefit Rent a Auto has entered vehicle retail, getting a standalone GMC dealership in Georgia.

Adel Dealerco on July 20 acquired Jerry Kelley GMC in Adel, north of Valdosta and the Georgia-Florida state line. The dealership has been renamed Benefit GMC of Adel, explained Dan Miller, co-proprietor and CEO of Orlando Rentco, the greater part proprietor of Adel Dealerco. Orlando Rentco, of Orlando, owns Benefit Rent a Auto.

“We needed to enter the retailing organization so that when we offer our, what we call off-rental automobiles, or the rental automobiles that appear out of the rental fleet, we needed a way to offer those in a retail surroundings in its place of just generally wholesale, which we have performed up to this point,” Miller informed Automotive Information.

Orlando Rentco, also owned by Remon Aziz, in July 2020 acquired some Benefit Rent a Auto places and assets immediately after Benefit submitted for Chapter 11 individual bankruptcy, Miller explained.

Other minority homeowners of the GMC dealership incorporate Mark Zurales, vendor principal and vice president of retail operations for Benefit Rent a Auto and who formerly labored for dealership teams these kinds of as Walser Automotive Team and AutoNation Inc., and Sandy Miller, previous CEO of Budget Team Inc. Sandy Miller is Dan Miller’s father.

Dan Miller explained he wants Orlando Rentco to continue to acquire nonluxury model dealerships in next-tier marketplaces that are within a couple of hundred miles from its 8 Benefit airport rental motor vehicle places. It has rental motor vehicle corporations in each Atlanta and Orlando, for example.

The enterprise ideas to use dealership provider departments to recondition rental automobiles for used-vehicle sales.

“What we are in a position to do is consider the rental motor vehicle, put it on a truck in the morning, get it into the provider office, get it reconditioned and by the stop of the working day, have it prepared for sale at the dealership,” Dan Miller explained.

Miller explained the Benefit web-site will be upgraded for shoppers to rent, offer and obtain used autos.

Bill Fields of Dealer Solutions Mergers and Acquisitions, a dealership obtain-offer organization primarily based in Markham, Ontario and with a U.S. workplace in Jupiter, Fla., represented the vendor in the transaction.