14/05/2021

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COVID-19 has left us all feeling kind of blue | Automotive Industry News

In accordance to PPG Industries, a US-primarily based provider of paint and coatings, the up-and-coming...

In accordance to PPG Industries, a US-primarily based provider of paint and coatings, the up-and-coming automobile color globally is blue.

This is the principal acquiring of its 2020 automotive color report. That blue, the color commonly related with melancholy and, perfectly, the blues is the up-and-coming color for our times is probably surprising. Not so, in accordance to PPG.

Misty Yeomans, color styling manager at PPG, thinks that blue can be considered through one more lens. In accordance to Yeomans: “Blue is an optimistic, comforting color that conveys belief, dependability, assurance, healing and hope. It can be also related with mother nature, cleanliness and long term-forward technological know-how.”

PPG anticipates that the blue pattern will speed up to encompass more vivid and luxurious tones these as turquoise blues.

In 2020, blue was the fifth most well known color globally – guiding white, black, grey and silver – and took a 9% share of the market place. This was an increase of 1%.

In Europe, blue was the fourth most well known color with an 11% share. Just one of the essential drivers for the go to blue is electrification.

Blue’s been adopted by a variety of OEMs on logos signifying electric powered vehicle entrants. It can be also a color related with digitalization which will be one more element in its escalating acceptance. PPG also expects that white will continue to be a well known color.

“White colors also reflect consumers’ drive for refined simplicity and versatility in turbulent times,” PPG’s Yeomans mentioned. On top of that, white works perfectly with autonomous technologies, “White colours are also hugely appropriate with rising radar and LiDAR technologies that allow self-driving motor vehicles,” Yeomans noticed.