23/01/2021

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Bridgestone does 80 OEM deals in 2020 | Automotive Industry News

Bridgestone said it delivered over 80 new primary machines (OE) fitments to 13 car or...

Bridgestone said it delivered over 80 new primary machines (OE) fitments to 13 car or truck manufacturers throughout about 30 car products in 2020.

Clients incorporated Lamborghini, Maserati, Volkswagen, Mercedes, BMW, Audi and Ineos Automotive. 

The supplier said it experienced continuously grown its OE small business in latest a long time many thanks to innovation, agility and skills.

Proprietary virtual tyre modelling technological innovation minimizing the amount of bodily prototype tyres and all round volume of uncooked products applied in tests, the “groundbreaking” light-weight Enliten technology appeared on Volkswagen’s ID.3 EV and around 30% of OE fitments all over the yr ended up built exclusively for electrical autos.

Enliten permits tyres with a rolling resistance up to 30% decrease than a quality summer season tyre – lowering fuel consumption or extending battery daily life – and also minimizes body weight by up to twenty%. This involves up to 2kg significantly less uncooked materials.

Enliten has because been designed offered in 10 fitments applied by many manufacturers for products these as VW’s ID.4 SUV and its new Golfing 8.

Bridgestone claimed to be choice for BMW, Audi, Seat and Toyota while continuing to provide as major supplier for manufacturers such as VW, Skoda and Mercedes. 

Around sixty% of the OE launches in 2020 ended up within just the HRD+ (18″ and higher than) section, reflecting rising client demand for greater tyre dimensions. 

The virtual modelling permits generation of a electronic twin of the tyre at its improvement phase, minimizing the volume of bodily prototype tyres – and subsequently uncooked products – needed, and reducing improvement time by up to 50 %.

Thanks to this, twenty% less experimental tyres ended up applied in the improvement of OE tyres in EMIA compared with 2019. The technological innovation and the increase of indoor tests reduced the distance of OE fleet tests by twenty five%. 

All OE summer season and all year tyres released in 2020 experienced an normal lessen in mass of close to 10%. 

Bridgestone worked with Lamborghini for the 1st time very last yr, as special supplier for the Huracan supercar, offering tailor made-designed Potenza Activity tyres that maximised the car’s track stage general performance for street buyers. 

It also designed bespoke Potenza Activity tyres for long-time client Maserati’s MC20 supercar.. The supplier also worked with Ineos Automotive whose Grenadier 4wd, now to be designed in France instead of Wales, will go on sale with Dueler A/T 001 tyres as conventional early in 2022.    

Steven De Bock, VP client alternative and OE, said: “2020 was about hunting at all of our initiatives – from get started to finish – as a result of a sustainability lens 1st and foremost. By creating acutely aware attempts to use less uncooked products, develop and use our virtual tyre improvement technological innovation anywhere possible, and set up the sustainable tyre Technological innovation we are functioning on, like Enliten, on far more and far more tyres, we’ve designed wonderful development on this journey over the earlier 12 months.

“We’re pushing the boundaries of what is possible in engineering to provide new reducing edge products and solutions that are designed in far more sustainable methods to provide an ever more sustainable general performance.”