BMW has a halo headache in the 8 Series

For some of BMW’s U.S. sellers, the brand’s magnificent 8 Sequence coupe has turned from…

For some of BMW’s U.S. sellers, the brand’s magnificent 8 Sequence coupe has turned from halo athletics motor vehicle to fiscal headache.

Vendors complain the motor vehicle has obtained inadequate advertising guidance, though an abundance of configurations have remaining some dealership plenty with unsold stock of the superior-value product, putting force on floorplan fees.

The 8 Sequence has the optimum working day supply of any BMW product, sellers report.

“It is the greatest motor vehicle that no 1 is familiar with about,” claimed 1 U.S. retailer, who asked not to be recognized.

BMW declined to go over the dealer complaints and will not supply data about solution advertising expenditures or inventories.

But sellers are not far too keen on sitting down on that superior-dollar stock. The sticker on 2020 styles tops $one hundred fifty five,000. The interest expenditure on every single 8 Sequence is $four hundred to $five hundred a month, another dealer claimed.

“It can be hefty metal that nobody needs to have,” he claimed.

As of early March, there were far more than two,000 8 Sequence automobiles sitting down on, or on their way to, U.S. dealership plenty, in accordance to dealer stock info shared with Automotive Information. Of those, far more than seven hundred were “Priority five” — a classification of automobiles sellers are hunting to offload to other retailers.

“It can be very about and alarming that on a halo — brand name-new auto — roughly a third of the complete available on-ground stock is getting put in a Priority five status,” claimed another dealer who asked not to be recognized. “Essentially, sellers are declaring, ‘I you should not want this, I can’t promote it, someone make sure you acquire it from me.’ ”