Aston Martin names industry-seasoned brand and commercial officer

Aston Martin Lagonda has appointed “luxury manufacturer and automotive solution technique expert” Marco Mattiacci as world wide main brand and professional officer.

Mattiacci spent above a ten years in senior administration posts at Ferrari which include time as president and CEO of Ferrari North The usa, president and CEO of Ferrari Asia Pacific, and running director and crew principal of the Scuderia Ferrari Method A single racing team.

He commenced his new position instantly, owning lately worked as an advisor to the British luxurious sports motor vehicle maker.

Prior to functioning with Aston Martin, Mattiacci expended 5 years as a senior advisor to administration consulting organization McKinsey & Business and personal fairness companies, furnishing counsel on automotive and mobility topics. His working experience extends to electric powered mobility, getting earlier served as chief brand and industrial officer at Faraday Long run and as an advisor to environmentally friendly technological know-how business Visualize.

In a assertion, the automaker mentioned Mattiaci would “spearhead the iconic brand’s world-wide growth, as well as actively playing a vital position in Aston Martin’s long run commercial and item strategy”.

The position would also oversee the firm’s claimed sector-foremost luxurious shopper expertise and the brand and product integration with Formulation 1 as a critical worldwide advertising and marketing system.