NEW YORK — Rocker Billy Idol is the experience of an anti-idling marketing campaign launched Thursday in New York Metropolis.
“Billy hardly ever idles, so why need to you?” the ’80s MTV star growls in a general public services announcement intended to disgrace New Yorkers into shutting the motor off.
The platinum-haired British American singer of “White Wedding” led a chant of “Shut it off! Shut it off!” at a news conference announcing the marketing campaign in front of Metropolis Hall.
Metropolis officers mentioned the $1 million #Billyneveridles marketing campaign will contain billboards, Tv set and radio places and social media advertisements.
“If you happen to be not driving, shut your damn motor off!” Idol suggests in the general public services announcement. “I signify, bollocks, are you hoping to choke us all?”
New York Metropolis legislation prohibits idling for a longer period than a few minutes, or one moment in front of a faculty.